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The framework at the center of this book is called micro-mastery— the deliberate decision to concentrate your expertise within a highly specific category where you can become the most trusted authority. It is not about shrinking your ambition. It is about sharpening your focus so completely that the market begins to recognize you — and…

The framework at the center of this book is called micro-mastery— the deliberate decision to concentrate your expertise within a highly specific category where you can become the most trusted authority. It is not about shrinking your ambition. It is about sharpening your focus so completely that the market begins to recognize you — and your business — as…